Having used BrightEdge quite frequently over the past couple of years it has developed into a platform that is much more than a tool to check organic keyword rankings.
Having written a recent guide for my team I thought I’d highlight some of the key BrightEdge platform features whilst suggesting some key deliverables the software can help you produce to shape your future SEO strategy.
Using the Data Cube
Universal Search Data Analysis
SEO Strategy Elements: Reporting on universal search visibility, tracking image optimisation improvements and identifying Universal search opportunities.
Long Tail Search Analysis
SEO Strategy Element: Identifying keyword gap optimisation opportunities on blog posts to influence inbound marketing strategy.
Page Ranking Visibility
SEO Strategy Element: Identifying keyword gap opportunities
Data Cube Dashboard Integration
SEO Strategy Element: Data cube elements can be added to new or existing dashboards that could provide regular insight to clients and reduce the need for static reporting.
Share of Voice
SEO Strategy Elements: Share of voice reports can be integrated into monthly SEO reports, separate share of voice quarterly documents can be introduced and regular BrightEdge share of voice dashboards that can be shared with clients.
SEO Strategy Element: Identifying keyword gap optimisation opportunities by revenue can help to prioritise SEO strategy resource towards landing pages that target specific keyword group entities.
Link Building Opportunities
SEO Strategy Elements: Identify link outreach opportunities for specific pages and relevant keyword groups.
SEO Strategy Elements: Can help provide more insight in a competitor link analysis doc or outline why a competitor is performing well for specific terms.
Clicks and Impressions
SEO Strategy Elements: Track clicks and impressions data for longer than 3 months (only provided in GWT), measure CTR changes for Meta description changes off the back of PPC creative data learnings, create a regular CTR dashboard for the client to view.
SEO Strategy Elements: Dashboards can be used to provide more performance insight and reduce the level of reporting resource used in programs like Excel for example. Dashboards can also be set up to email to the client or give them read only login access to the relevant dashboards you want them to see. This can help provide the client with more on demand insight and help give a very thorough and professional impression of a campaign and your SEO services as a company.
BrightEdge monitors organic performance to a high level of insight to assist an experienced SEO to provide a high quality SEO strategy combined with other enterprise SEO tools such as Deepcrawl, Linkdex and Searchmetrics.
If you have the budget on the campaigns you run to use Enterprise tools such as BrightEdge then it’s well worth the investment to help you increase the level of insight to your client whilst also creating numerous efficiencies for you as an SEO campaign manager.