Using BrightEdge to enhance your SEO strategy in 2015

5 Jan

Having used BrightEdge quite frequently over the past couple of years it has developed into a platform that is much more than a tool to check organic keyword rankings.

With the recent introduction of elements such as the Data Cube it has elements that rivals software such as Searchmetrics and SEM Rush

Having written a recent guide for my team I thought I’d highlight some of the key BrightEdge platform features whilst suggesting some key deliverables the software can help you produce to shape your future SEO strategy.

Using the Data Cube

Data Cube Menu Option

Universal Search Data Analysis

Data Cube data for Universal Search

Data Cube Universal Search Table

SEO Strategy Elements: Reporting on universal search visibility, tracking image optimisation improvements and identifying Universal search opportunities.

Long Tail Search Analysis

Opportunity Forecasting Keyword Recommendations

Data Cube Long Tail Data Insight

SEO Strategy Element: Identifying keyword gap optimisation opportunities on blog posts to influence inbound marketing strategy.

Page Ranking Visibility

Page 1 Ranking BrightEdge

Data Cube Page 2 Ranking in BrightEdge

SEO Strategy Element: Identifying keyword gap opportunities

Data Cube Dashboard Integration

Data Cube Dashboard Integration

SEO Strategy Element: Data cube elements can be added to new or existing dashboards that could provide regular insight to clients and reduce the need for static reporting.

 

Share of Voice

BrightEdge Share of Voice Menu Option

BrightEdge Share of Voice Data

SEO Strategy Elements: Share of voice reports can be integrated into monthly SEO reports, separate share of voice quarterly documents can be introduced and regular BrightEdge share of voice dashboards that can be shared with clients.

Opportunity Forecasting

BrightEdge Opportunity Forecasting

opportunity-forecasting-keyword-recommendations

SEO Strategy Element: Identifying keyword gap optimisation opportunities by revenue can help to prioritise SEO strategy resource towards landing pages that target specific keyword group entities.

Recommendations Section

pages-recommendations-menu

page-recommendations

 

Link Building Opportunities

link-building-opportunities-data

SEO Strategy Elements: Identify link outreach opportunities for specific pages and relevant keyword groups.

Competitor Analysis

Competitor Link Analysis BrightEdge

Competitor Link Analysis Charts BrightEdge

SEO Strategy Elements: Can help provide more insight in a competitor link analysis doc or outline why a competitor is performing well for specific terms.

Reports

Clicks and Impressions

BrightEdge Clicks and Impressions Report

SEO Strategy Elements: Track clicks and impressions data for longer than 3 months (only provided in GWT), measure CTR changes for Meta description changes off the back of PPC creative data learnings, create a regular CTR dashboard for the client to view.

Dashboard Usage

BrightEdge Keyword Group SEO Dashboard

BrightEdge Trended Rankings Dashboard

BrightEdge Share of Voice Dashboard

SEO Strategy Elements: Dashboards can be used to provide more performance insight and reduce the level of reporting resource used in programs like Excel for example. Dashboards can also be set up to email to the client or give them read only login access to the relevant dashboards you want them to see. This can help provide the client with more on demand insight and help give a very thorough and professional impression of a campaign and your SEO services as a company.

BrightEdge monitors organic performance to a high level of insight to assist an experienced SEO to provide a high quality SEO strategy combined with other enterprise SEO tools such as Deepcrawl, Linkdex and Searchmetrics.

If you have the budget on the campaigns you run to use Enterprise tools such as BrightEdge then it’s well worth the investment to help you increase the level of insight to your client whilst also creating numerous efficiencies for you as an SEO campaign manager.

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