So I started thinking since I wrote my original skeptical blog regarding Climb Online winning The Apprentice last year I wonder how things are progressing for the company and are they succeeding with a healthy financial and PR backer on board?
I started off looking at the basics really to see if they are practicing what they preach.
Brand name ranking for Climb Online
So having seen this I was thinking that they are clearly making progress and looking at their new website at http://climb-online.co.uk/ they have the popular parallax scrolling site we see across a number of digital sites these days and it’s reasonably well optimised from an on-page perspective and it’s also mobile optimised which is a key requirement going forward for good organic presence in the Google mobile SERPs.
So after seeing this progress I decided to look at the link profile and noticed that the site is either:
- Doing some old school link building to try and get some organic presence quickly
- Doesn’t know how to do link building properly
- Has outsourced their link building operations to some dodgy operation
4. Perhaps the site has been targeted by a number of SEO haters who have implemented some negative SEO in the form of poor quality links and pointed them towards the domain.
This led to some people already noticing this issue with tweets such as the ones below.
— Style Division (@StyleDivision) February 20, 2015
— David Craig (@davecraigy) January 26, 2015
When looking at the link profile initially it looks like a number of links have been acquired over a short period of time which is a quick way of raising red flags to Google that your link building strategy is not in accordance with Google’s guidelines.
There are a number of terms that have been over optimised for within the link anchor text as well:
However on closer investigation it appears that these links built are perhaps the result of a negative SEO campaign……
Links using over optimised link texts come from a number of suspect domains and some tell tale spam like .TLDs
The closest evidence of negative SEO is surely from the below link footprint:
Surely a new site and new brand such as Climb Online would not use link anchor text such as black hat and cheap seo in it’s links and these all come from low quality made for SEO web directories that are classic Google Penguin link food that anyone could submit too.
If it is negative SEO this is really disappointing to see. Whilst a number of people may have doubts of Climb Online’s credentials (including myself) it’s a bit far to get bitter and spiteful about it and start throwing poor quality links at website in an attempt to get it penalised.
It would be interesting to hear from Mark Wright at Brighton SEO on whether this is negative SEO and to help handle their brand reputation from a PR perspective it would be worth clarifying their position.
Unfortunately in the world of SEO you do get some SEO crusaders types who’ve never kissed a girl sitting in their bedroom eating their cheese on toast (that their mummy has made them), deciding they will get their own self gratification by doing such low life things.
If it is negative SEO then hopefully Climb Online are taking a proactive approach, otherwise they may need a new domain before they know it.